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Researching the Value and Use of an Agency's Educational Publications
Peer reviewed Peer reviewed
Della Bitta, Albert J.; And Others – Journalism Quarterly, 1975
Reviews a study designed to provide information about the "market" of one information agency and assess the value of its publications in meeting the educational needs of its readership. (RB)
Descriptors: Educational Needs, Educational Research, Higher Education, Information Dissemination
Three Stopping Experiments on the Communication of Science
Peer reviewed Peer reviewed
Grunig, James E. – Journalism Quarterly, 1974
Concludes that the style of a story is less important than the content in determining whether the reader will stop to think about it. (RB)
Descriptors: Higher Education, Journalism, Media Research, Reading Comprehension
Cross-Cultural Validation of Readership Prediction Technique
Peer reviewed Peer reviewed
Stevenson, Robert L. – Journalism Quarterly, 1973
Data from three countries support validity of the technique of predicting readership of magazine articles on the basis of title ratings. (RB)
Descriptors: Cross Cultural Studies, Evaluation Methods, Higher Education, Periodicals
How Much Do They Read in the Daily Newspaper: A Measurement Study.
Peer reviewed Peer reviewed
Stamm, Keith R.; Jacoubovitch, M.-Daniel – Journalism Quarterly, 1980
A survey of 110 Seattle, Washington, newspaper readers revealed that they read twice as many newspaper headlines as units of text, that they "read" more photographs than cutlines, and that they read scarcely any tables. (GT)
Descriptors: Media Research, Newspapers, Reading Habits, Reading Interests
The Nature of News in Four Dimensions.
Peer reviewed Peer reviewed
Badii, Naiim; Ward, Walter J. – Journalism Quarterly, 1980
Reports on a study suggesting that there is substantial predictability of news preference patterns when stories are structured along four news dimensions: significance, prominence of principals involved, normality, and reward. (GT)
Descriptors: Media Research, News Reporting, Newspapers, Predictor Variables
The Relationship between Reader Usage and Attributes of Action Line Columns
Peer reviewed Peer reviewed
Kavanagh, Michael J.; Beal, David L. – Journalism Quarterly, 1975
Newspaper action line columns which stress problem solving get more inquiries than those which merely provide information. (RB)
Descriptors: Behavior Patterns, Consumer Economics, Higher Education, Media Research
Women's Pages in American Newspapers: Missing Out on Contemporary Content
Peer reviewed Peer reviewed
Guenin, Zena Beth – Journalism Quarterly, 1975
Concludes that traditional and modern, renamed women's pages are not meeting the contemporary needs of American women. (RB)
Descriptors: Content Analysis, Females, Higher Education, Journalism
Models for Editorial Decision Making: The Benefits of Semi-Formality
Peer reviewed Peer reviewed
Meyer, Philip – Journalism Quarterly, 1978
Examines two common informal models for editorial decision making-- the referendum model and the target group model--and suggests a prioritization model that offers greater precision at the price of a modest increase in formality. (GW)
Descriptors: Audiences, Decision Making, Editing, Evaluation Methods
Cultural Identification as Predictor of Content Preferences of Hispanics.
Peer reviewed Peer reviewed
Korzenny, Felipe; And Others – Journalism Quarterly, 1983
Concludes that cultural identity does not seem to differentiate newspaper readership or time spent with newspapers among Hispanics. (FL)
Descriptors: Attitudes, Bilingualism, Cultural Background, Cultural Differences
Student and Public Reaction to a Corporate Magazine
Peer reviewed Peer reviewed
Byler, Robert H., Jr. – Journalism Quarterly, 1976
Descriptors: Adults, College Students, Higher Education, Periodicals
Time Budgets, Level of Involvement and Use of the Mass Media.
Peer reviewed Peer reviewed
Grunig, James E. – Journalism Quarterly, 1979
An analysis of the typical daily activities of 202 residents of the Baltimore and Washington, D.C. metropolitan areas provides more evidence of low involvement use of media as a means of filling available time than of high involvement, functional use. (GT)
Descriptors: Information Needs, Leisure Time, Mass Media, Media Research
The Effect of Graphic Design in Advertising on Reader Ratings
Peer reviewed Peer reviewed
Surlin, Stuart H.; Kosak, Hermann H. – Journalism Quarterly, 1975
Descriptors: Advertising, Design, Graphic Arts, Higher Education
Validation of a Method for Pre-Testing Reader Interest in Newspaper Content.
Peer reviewed Peer reviewed
Haskins, Jack B.; Kubas, Leonard – Journalism Quarterly, 1979
Describes the development and validation of a method for pretesting the reader interest value of comic strips and cartoons so that the "best" ones may be selected for printing from the available options. (Author/GT)
Descriptors: Comics (Publications), Decision Making, Journalism, Media Research
Newspaper Readership Patterns
Peer reviewed Peer reviewed
Weaver, David H.; Mauro, John B. – Journalism Quarterly, 1978
Reports on a study that indicated that men and women generally prefer to read the same types of subject-matter content within newspapers but prefer to use different kinds of newspaper material for getting at this subject matter. (GW)
Descriptors: Age Differences, Audiences, Females, Journalism
How Active, Passive and Nominal Styles Affect Readability of Science Writing.
Peer reviewed Peer reviewed
Bostian, Lloyd R. – Journalism Quarterly, 1983
Concludes that nominal writing style, substituting nouns for verbs, adversely affects reader interest and reading speed. (FL)
Descriptors: Communication Skills, Comparative Analysis, Content Analysis, Literary Styles
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