Concludes that there is no detectable carry over from reading of the high school newspaper to the use of the commercial press, thus raising doubts about the underlying assumptions of the Newspaper in the Classroom program. (RB)

Television was found to be the most frequently used, with radio second--the two are tied for most preferred, with other mass media far behind. (KS)

Reports on a study that indicated that men and women generally prefer to read the same types of subject-matter content within newspapers but prefer to use different kinds of newspaper material for getting at this subject matter. (GW)

Reveals that assertive employed women read more magazines overall and more news and hobby and craft magazines than do nonassertive employed women. (FL)

A survey of more than 200 students in six high schools in West Virginia and Pennsylvania revealed that television was favored as a news source by a wide margin over newspapers, radio, and news magazines in three areas: general preference, believability, and preference should the consumer be limited to one news source. (GW)

Reports on a survey of 268 high school students that reveals the relationships between school achievement and three measures of mass media use: amount of time devoted to reading newspapers, time spent on radio listening, and frequency of movie attendance. (GT)

Data from a study of the newspaper reading habits of 18- to 34-year-olds suggest that reading a daily newspaper is a habitual practice involving certain repetitive actions and that the newspaper habit is dependent on the tradition of newspaper reading in the home when the individual was growing up. (GT)

A survey of 481 individuals from a major southwestern metropolitan area suggests that a newspaper audience is not monolithic but rather a collection of numerous subsegments with different attitudes and needs regarding newspapers. (GT)

Reports the results of two studies revealing that, except for television viewing, there was little mass media use by patients in a mental hospital and that patients' television viewing was of a passive nature. (GT)

Concludes that the amount of time spent viewing television is negatively related to the writing ability of children in grades five, seven, eight, and nine. (FL)

A survey of 93 Mexican American high school seniors revealed no relationship between total use of English-language mass media and academic performance, a negative relationship between grade point average and television use for entertainment, and a positive relationship between grade point average and newspaper use for public affairs information.…

Interviews with 1,575 persons of voting age, conducted during the three-month period following the 1974 congressional elections, suggest that Blacks are less committed to newspapers than Whites and are more dependent on television. (GT)

Takes an integrative look at the correlates of newspaper school students from Dallas, Texas. Suggests that the most important predictor of nonreadership is perception of time and effort needed to read the newspaper, with nonreaders having neither time nor interest. (MG)