Data from 19 Minnesota communities show that daily newspaper readership is lower, and television viewing higher, in communities with a weekly rather than a daily newspaper; that the type of medium covering a community is related to media preferences; and that community differences are more important to readership patterns than is educational…

A study of newspapers in three Louisiana cities suggests that whether a city's newspapers are owned jointly or by separate owners, little duplication occurs in newspaper appearance or content. (GW)

Finds that persons interviewed by newspaper reporters gave shorter and more serious replies than persons asked the same questions by radio and television reporters. (GW)

Level of public affairs knowledge was clearly related to understanding of attribution and tendency to see "leaks" as positive. (KS)

Coverage of China in six leading newspapers showed similarities, but American papers viewed Mao's power as waning. (KS)

Finds that "low-energy information seekers" of differing values are favorably oriented toward direct reference--or attacking--political and commerical advertisement. (KS)

Although readership scores were slightly higher for the clipping method, both techniques for mail survey of readership produced returns close to those of interview surveys. (KS)

Describes a survey of news sources' judgments of three television stations' accuracy in reporting. (KS)

Results indicated that television is perceived to be a more credible, truthful, and important news source than the newspaper. (KS)

Provides a content analysis of advertising visuals--illustrations and photographs--to determine the frequency with which the basic visual communication functions are used. Finds that photographs are the most frequently used type of visual and that symbolic visuals are more prevalent than literal visuals. (MM)

Examines the life and career of the Washington, D.C., newspaper editor who dominated black journalism in the nation's capital during the years (1882-1922) when it was the center of Afro-American political and intellectual life. Notes his opposition to Booker T. Washington. (FL)

Reports that when the analysis is controlled for occupation and seniority, the press coverage given to male and female state officials by Michigan newspapers is about the same. (FL)

Reports that editors say the use of brand names in nonbusiness sections of newspapers has increased in the last 20 years. (FL)

Reveals that under some circumstances, public relations activities have no relationship or "effect" on media visibility independent of the news value characteristics of the organizations for which they are working. (FL)

Concludes that the strongest predictors of newspaper consolidations are the size, trends, and ratios of circulations. (FL)