Proposes an analytical framework that can be used both to compensate for incomplete evidence and aid in the interpretation of existing data on colonial women printers. Tries to answer important questions about Mary Crouch by noting ways in which key aspects of her career differed from or were similar to the patterns of other colonial printers. (FL)

Finds substantial agreement among major media as to the mix of various news topics but substantial disagreement as to which specific stories should be used. (FL)

Concludes that newspaper business section editors have more favorable attitudes toward capitalism than do members of the general public. (FL)

Concludes that the news media report less favorably on deviant political groups but not less prominently. Suggests the findings support the theory that the media act as agents for social control. (FL)

Reveals that most newspapers are devoting as much or more space to editorials today as in 1957 and that more are endorsing political candidates. (FL)

Examines (1) whether previous research has actually measured the information content of ads; (2) how such content should be measured; and (3) trends in factual content of general magazine ads for 1958, 1968, and 1978. Concludes that while most ads contain nonfactual claims, most also have factual claims. (FL)

Finds that the percentage of favorable, neutral, and unfavorable statements about the three Kennedy brothers in two national news magazines was similar and that both magazines published proportionately more favorable statements about John Kennedy than about either of his brothers. (FL)

Examines pictures used in "USA Today" and its readership data and concludes that it is edited primarily for men. (FL)

Concludes that liberal opinion magazines have far more mobilizing information than do either conservative opinion magazines or news magazines. (FL)

Finds that total brand advertising in 63 consumer product categories is positively and significantly related to the total number of brands in the category and to the average number of brands consumers usually buy. (FL)

Examines the use of puffery in magazine ads for automobiles between 1930 and 1980 to see if advertisers varied the amount of puffery used in relation to increased pressures from government regulation. Finds puffery declined as regulatory pressures increased. (FL)

After comparing sixteenth and twentieth century catechisms, suggests that the two categories of space and time are the best discriminators between documents. (TO)

Campaign workers paid significantly greater heed to both newspaper and television advertising of political candidates than did the voting public. (RB)