Explores communication strategies and styles used in television advertising by female U.S. Senate candidates for the 1986 elections. Finds that they focused on issues and stayed away from negative advertising in their ads, tending to highlight their competency as political officials and their past accomplishments. (SR)

Analyzes the content of 16 hours of children's cartoon television programs. Finds that (1) all programs contained some violence, but especially those programs linked with toy merchandisers; (2) such programs used more theme music; and (3) few Black characters were shown, whereas males predominated and females were victims more often than were men.…

Finds an inverse relationship between the amount of media exposure to campaign information and television audience ability to name the candidates. (RB)

Reports that commercial television stations generally provided a greater percentage of public-interest programing in 1975 than in 1973, and that, while most stations meet Federal Communications Commission standards of 5 percent informational and 10 percent total nonentertainment programing, nearly 14 percent did not meet the 5 percent local…

Reports that young children characterized as high or medium news watchers, probably watch the news with their parents, watch more as they grow older, have a fairly good idea of the scope and usefulness of television news, prefer stories about topics appearing in popular entertainment programs, and tend to see television news as being about bad or…

A study of the relationships between television use and political socialization indicated that lower levels of political information and understandings of the workings of government are associated with increased quantities of television viewing, but that positive political attitudes and higher levels of political knowledge are associated with…

Indicates that while a preference for crime shows is related to support for punitive criminal justice policies, sex and race are also strongly related to such support. (FL)

Concludes that television viewing produces brainwave patterns much like those of other waking-state activities and that it is neither predominately an alpha nor a right-brain activity. (FL)

Concludes that viewers of television news tend to focus on the audio and are not disturbed by discontinuity in the video. (FL)

Concludes that gender gap is a better predictor than political attitudes of determining who will view a television program and how they will react to it. (FL)

Examines the state and local campaign news presented to viewers in two Ohio cities during the final weeks of the 1982 campaign. Concludes that the coverage provided little information and exercised little initiative. (FL)

Suggests that audience-determined measures used to assess television newscast quality are linked to popularity and not to the substance or the technical quality of the programs. (FL)

Concludes that the CBS television network gave the most and the NBC network the least coverage to Watergate in 1972 but that none of the networks treated it as a major story until 1973. (FL)

Suggests that while the availability of television in a community affects the dissemination of political information, it is family politicization that is at the root of the causal chain to political interest, media use, and political information. (TO)