Community Orientation and Media Use.

Neuwirth, Kurt; And Others

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Peer reviewed

ERIC Number: EJ398869

Record Type: Journal

Publication Date: 1989

Pages: N/A

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Community Orientation and Media Use.

Neuwirth, Kurt; And Others

Journalism Quarterly, v66 n1 p31-39 Spr 1989

Examines the relationship among media use, participation in local shopping and leisure activities, and orientation toward the local community. Reexamines Robert Merton's Cosmopolitan scale, finding it to have both localite (exclusively local orientation) and cosmopolite (orientation to events outside the local community) dimensions. (MM)

Descriptors: Commercial Television, Community Attitudes, Individual Characteristics, Leisure Time, Mass Media Use, Radio

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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Author Affiliations: N/A