Peer reviewedERIC Number: EJ294696
Record Type: CIJE
Publication Date: 1983
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
The Effect of Black Models on Magazine Ad Readership.
Soley, Lawrence
Journalism Quarterly, v60 n4 p668-90 Win 1983
Reports that magazine advertisements with black models, white models, and no models have comparable readership scores. (FL)
Descriptors: Advertising, Blacks, Characterization, Media Research, Periodicals, Reading Interests, Whites
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
