Media and Consumerism in Venezuela.

Martin, Richard; And Others

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Peer reviewed

ERIC Number: EJ207942

Record Type: Journal

Publication Date: 1979

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

Media and Consumerism in Venezuela.

Martin, Richard; And Others

Journalism Quarterly, v56 n2 p296-304,335 Sum 1979

Outlines opposing theories of the role of the commercial mass media in national economic development; reports on a survey of the attitudes of 636 adult residents of Barquisimeto, Venezuela, with respect to consumption, advertising, and national development, and shows how the results relate to the theory proposed by Daniel Lerner. (GT)

Descriptors: Advertising, Attitudes, Consumer Economics, Developing Nations, Economic Development, Foreign Countries, Mass Media, Media Research, Need Gratification, Theories, Use Studies

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: Venezuela

Grant or Contract Numbers: N/A

Author Affiliations: N/A