How Information Needs and Effort Affect Channel Choice.

McEwen, William J.; Hempel, Donald J.

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Peer reviewed

ERIC Number: EJ167620

Record Type: CIJE

Publication Date: 1977

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How Information Needs and Effort Affect Channel Choice

McEwen, William J.; Hempel, Donald J.

Journalism Quarterly, 149-53, Spr 77

Examines users' preferences for broadcast and print media and asserts that the accurate definition of channel typologies is dependent upon consideration of both the audience needs addressed and the degree of effort required to receive the information. (KS)

Descriptors: Audiences, Broadcast Industry, Information Dissemination, Information Needs, Information Utilization, Mass Media, Media Research, Publishing Industry, Use Studies

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