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ERIC Number: EJ167598
Record Type: Journal
Publication Date: 1977
Pages: N/A
Abstractor: N/A
ISBN: N/A
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EISSN: N/A
Predicting Newspaper Readership from Content Characteristics
McCombs, Maxwell E.; Mauro, John B.
Journalism Quarterly, 3-7,49, Spr 77
Analysis of the relationship of ten characteristics to item readership revealed that page number and length of story were major determinants. (KS)
Descriptors: Audiences, Content Analysis, Media Research, Newspapers, Reading Interests
Publication Type: N/A
Education Level: N/A
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Grant or Contract Numbers: N/A