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Peer reviewed Peer reviewed
Schweitzer, John C. – Journalism Quarterly, 1976
Descriptors: Comparative Analysis, Higher Education, Media Research, Newspapers
Peer reviewed Peer reviewed
Weaver, David H.; Mauro, John B. – Journalism Quarterly, 1978
Reports on a study that indicated that men and women generally prefer to read the same types of subject-matter content within newspapers but prefer to use different kinds of newspaper material for getting at this subject matter. (GW)
Descriptors: Age Differences, Audiences, Females, Journalism
Peer reviewed Peer reviewed
Stone, Gerald C.; Wetherington, Roger V., Jr. – Journalism Quarterly, 1979
Data from a study of the newspaper reading habits of 18- to 34-year-olds suggest that reading a daily newspaper is a habitual practice involving certain repetitive actions and that the newspaper habit is dependent on the tradition of newspaper reading in the home when the individual was growing up. (GT)
Descriptors: College Students, Habit Formation, Media Research, Newspapers