Suggests that while endorsements seem to sway a few voters, the effect is so small that such endorsements are unlikely to influence the outcome of an election. (FL)

Reports on a study of people's perceptions of the way in which their voting choices, and those of others, were influenced by media editorial endorsements of candidates. (GW)

Concludes that newspaper endorsements have stronger effects than political party identification when available information about a candidate is minimal. (FL)