Reports on the reaction of long-term subscribers to two newspapers when those papers merged into one paper that adopted a format and content that were designed to attract new readers. Concludes that by reaching out for a younger audience, the new newspaper put less emphasis on local news, which alienated some long-term subscribers. (FL)

A survey of 110 Seattle, Washington, newspaper readers revealed that they read twice as many newspaper headlines as units of text, that they "read" more photographs than cutlines, and that they read scarcely any tables. (GT)

An analysis of the typical daily activities of 202 residents of the Baltimore and Washington, D.C. metropolitan areas provides more evidence of low involvement use of media as a means of filling available time than of high involvement, functional use. (GT)

Data from a study of the newspaper reading habits of 18- to 34-year-olds suggest that reading a daily newspaper is a habitual practice involving certain repetitive actions and that the newspaper habit is dependent on the tradition of newspaper reading in the home when the individual was growing up. (GT)

Data from a comparative study of media use and preferences in two Tennessee towns reveal significant differences in media preferences and challenge some lingering stereotypes about the homogeneity of a small town's use of its daily newspaper. (GT)