Concludes that there are two subgroups in the newspaper nonreader population: typical nonreaders (the young, old, poor, and undereducated) and atypical nonreaders (middle-aged, upper income, highly educated adults who ignore the daily newspaper because of lack of time and dissatisfaction with content). (GT)

A survey of 110 Seattle, Washington, newspaper readers revealed that they read twice as many newspaper headlines as units of text, that they "read" more photographs than cutlines, and that they read scarcely any tables. (GT)

Reveals that assertive employed women read more magazines overall and more news and hobby and craft magazines than do nonassertive employed women. (FL)

Data from a study of the newspaper reading habits of 18- to 34-year-olds suggest that reading a daily newspaper is a habitual practice involving certain repetitive actions and that the newspaper habit is dependent on the tradition of newspaper reading in the home when the individual was growing up. (GT)

Reports the results of two studies revealing that, except for television viewing, there was little mass media use by patients in a mental hospital and that patients' television viewing was of a passive nature. (GT)

A survey of 93 Mexican American high school seniors revealed no relationship between total use of English-language mass media and academic performance, a negative relationship between grade point average and television use for entertainment, and a positive relationship between grade point average and newspaper use for public affairs information.…