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Communication Research2
Research Methodology2
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Journalism Quarterly2
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Lacy, Stephen R.1
Riffe, Daniel1
Ryan, Michael1
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Sins of Omission and Commission in Mass Communication Quantitative Research.
Peer reviewed Peer reviewed
Lacy, Stephen R.; Riffe, Daniel – Journalism Quarterly, 1993
Explores how to achieve rigor in applying methodology to research questions regarding quantitative approaches, specifically regarding statistical analysis, measurement, and sample decisions. (SR)
Descriptors: Communication Research, Higher Education, Measurement Techniques, Research Methodology
The Likert Scale's Midpoint in Communications Research.
Peer reviewed Peer reviewed
Ryan, Michael – Journalism Quarterly, 1980
Results of two studies indicate that the way in which Likert scale data are scored can make a difference when statistical significance tests are used. The studies raise a number of questions about the use of Likert scales in communication research. (GT)
Descriptors: Attitude Measures, Communication Research, Media Research, Research Methodology