Provides in-depth content analysis of six 1985-86 prime-time television shows which featured single professional women sharing the lead with a male partner in a working relationship. Concludes that these programs show a less stereotypical portrayal of working women than in the past and demonstrate a serious attempt to present the problems of…

Although college women were generally found to be more aware and critical of sex stereotyping than were college men, data indicated that viewers were not as sensitive to sex-role stereotypes in television commercials as advocates of feminism might hope. (KS)

Finds traditional sex roles are reflected in attributes, attitudes, and behavior of male and female characters in 20 cartoon programs. (RB)

Investigates the effect of television viewing on perceptions of sex-role stereotypes. Finds partial support for both the high impact image (the "Drench") and the frequent viewing ("Drip, Drip") theories. (RS)

Reports results of a study of television entertainment programing that tested the relationships between exposure to medical programs and positive affect toward doctors, exposure to entertainment programs in general and acceptance of traditional sex roles, and exposure to ethnic programs and concern about racial problems in society. (GT)

A study of the responses of 56 high school girls shows the cultivation effects of television beauty-related commercials on the girls' perceptions of the importance of sex appeal, youth, and beauty to women in four different roles. (GT)