Reports that follow-up mailings are generally worth the time and money in communications surveys of elite groups, that they are essential in studies in which the return rate for the first mailing is quite low, and that they can sometimes make the difference between a worthwhile and a worthless study. (GW)

Reveals that survey respondents who agree to complete time-use diaries differ significantly in several characteristics from those respondents who are only willing to complete a questionnaire. (FL)

Raises questions concerning the percentage of responses necessary to obtain accurate results from a survey. (RB)

Reports on a study of the reasons why 40 of 125 persons did not respond to a questionnaire asking them about the accuracy of news stories in which they had been mentioned. (GW)

Campaign workers paid significantly greater heed to both newspaper and television advertising of political candidates than did the voting public. (RB)

Reports that young children characterized as high or medium news watchers, probably watch the news with their parents, watch more as they grow older, have a fairly good idea of the scope and usefulness of television news, prefer stories about topics appearing in popular entertainment programs, and tend to see television news as being about bad or…

Urges increased academic participation and reliance on academic expertise by Congress and the Federal Communications Commission in making policy decisions concerning the broadcasting industry. (RB)

Reports the results of a survey of 122 science journalists and 110 scientists regarding their attitudes toward science news coverage; notes that the attitudes of the two groups were remarkably similar. (GT)

A survey of 481 individuals from a major southwestern metropolitan area suggests that a newspaper audience is not monolithic but rather a collection of numerous subsegments with different attitudes and needs regarding newspapers. (GT)