Reports that magazine advertisements with black models, white models, and no models have comparable readership scores. (FL)

A study in which subjects read different versions of a science article revealed that reader enjoyment increased as the article became more "popularized"; the study indicated, however, that increased reader enjoyment need not result in decreased information gain. (GT)

Examines the applicability of a typology of user motivations and its capacity to predict use of various magazine types. Finds that scores on environmental diversion, interaction, and surveillance scales are consistent with the choice of magazine. (RS)

Reviews a study designed to provide information about the "market" of one information agency and assess the value of its publications in meeting the educational needs of its readership. (RB)

Data from three countries support validity of the technique of predicting readership of magazine articles on the basis of title ratings. (RB)

Concludes that in-home subscriptions to magazines that appeal to students' interests can improve their reading skills. (FL)