Descriptor
| Advertising | 2 |
| Federal Regulation | 2 |
| Media Research | 2 |
| Periodicals | 2 |
| Cartoons | 1 |
| Credibility | 1 |
| Editorials | 1 |
| Foreign Countries | 1 |
| Government Role | 1 |
| Marketing | 1 |
| Mass Media | 1 |
| More ▼ | |
Source
| Journalism Quarterly | 2 |
Author
| Vanden Bergh, Bruce G. | 1 |
Publication Type
| Journal Articles | 2 |
| Reports - Research | 2 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedVanden Bergh, Bruce G.; And Others – Journalism Quarterly, 1983
Examines the use of puffery in magazine ads for automobiles between 1930 and 1980 to see if advertisers varied the amount of puffery used in relation to increased pressures from government regulation. Finds puffery declined as regulatory pressures increased. (FL)
Descriptors: Advertising, Credibility, Federal Regulation, Government Role
Peer reviewedJournalism Quarterly, 1984
Brief research reports discuss Latin America as seen on United States network television; television news coverage of federal regulatory agencies; community perceptions of media impressions; active television viewing and cultivation hypothesis; the impact of cable on traditional television news viewing; George Kibbe Turner; advertising; and…
Descriptors: Advertising, Cartoons, Editorials, Federal Regulation
