Descriptor
| Audience Analysis | 1 |
| Consumer Economics | 1 |
| Individual Needs | 1 |
| Marketing | 1 |
| Models | 1 |
| News Media | 1 |
| Programing (Broadcast) | 1 |
| Television Research | 1 |
Source
| Journalism Quarterly | 1 |
Author
| Wicks, Robert H. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedWicks, Robert H. – Journalism Quarterly, 1989
Examines the "benefit segmentation model," a marketing strategy for local news media which is capable of sorting consumers into discrete segments interested in similar salient product attributes or benefits. Concludes that benefit segmentation may provide a means by which news programmers may respond to their audience. (RS)
Descriptors: Audience Analysis, Consumer Economics, Individual Needs, Marketing
