Reveals that while the accessibility to information of influential members of a community was high and generally similar for all sources, certain types of information were more accessible through some sources than were others. (FL)

Concludes that more research must be done examining the variables influencing audience response to messages delivered by film, radio, print, and personal interaction. (RB)

Examines environmental information source reliance among American and Japanese citizens. Finds that the Japanese are inclined to rely on non-mass media sources, whereas Americans exhibit greater differentiation among sources. (RS)

Concludes that frequent movie goers use previews more than any other information source as the basis of their selections. (FL)

Concludes that attention to the media during presidential campaigns accelerates the development of attitudes about candidates and thus facilitates making a voting decision; notes that less motivated individuals, who are likely to spend less time with the media, are slow in discriminating between candidates and more likely to report decision-making…

A Q-analysis of Egyptian elite groups identified three types of people: those oriented toward Egyptian media, particularly for entertainment value; those who distrust Egyptian media and prefer foreign media; and those who are essentially foreign-radio oriented but who get international information from Egyptian newspapers. (GW)

Suggests that the Campaign Act of 1971 may be in conflict with the First Amendment because restrictions and criminal penalties apply to media as well as to politicians. (TO)

Data collected from a survey of 80 Black and 80 White respondents suggest that Blacks consider television the most credible advertising medium while Whites consider magazines most credible. (GT)

Reveals that women in decision-making positions in their jobs use media more for work-related information than do women in other work. (FL)

Investigates the sources of health care information--specifically information about hospitals and physicians--in two small northwestern American communities. Reports that interpersonal sources are better than mass media sources in specific situations. Also cites the value of other forms of media in providing information, such as flyers and…

Data from a survey of high school and college students, designed to measure the relative influence of peers, family, and the media on perceptions about sex, suggest quite strongly that peers and the mass media are powerful agents in the acquisition of sexual information by young people. (GT)