Descriptor
| Journalism | 7 |
| Reading Habits | 7 |
| Higher Education | 5 |
| Media Research | 4 |
| Newspapers | 4 |
| Reading Interests | 3 |
| Audiences | 2 |
| Advertising | 1 |
| Age Differences | 1 |
| Anxiety | 1 |
| College Students | 1 |
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| Journalism Quarterly | 7 |
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| Bishop, Robert L. | 1 |
| Eberhard, Wallace B. | 1 |
| Grotta, Gerald L. | 1 |
| Grunig, James E. | 1 |
| Mauro, John B. | 1 |
| McKee, Blaine K. | 1 |
| Penrose, Jeanne | 1 |
| Weaver, David H. | 1 |
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| North Carolina | 1 |
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Peer reviewedEberhard, Wallace B. – Journalism Quarterly, 1974
A comparison of circulation and population between 1940 and 1970 indicates the daily newspaper has held on to its readers. (RB)
Descriptors: Comparative Analysis, Higher Education, Journalism, Mass Media
Peer reviewedMcKee, Blaine K. – Journalism Quarterly, 1973
Survey concludes that with a continuing growth in the number of stock holders, interest in business news and market quotations will increase. (RB)
Descriptors: Higher Education, Journalism, National Surveys, Newspapers
Peer reviewedPenrose, Jeanne; And Others – Journalism Quarterly, 1974
Finds more nonreaders of newspapers than a study done ten years ago, but the background of the nonreaders are highly similar. (RB)
Descriptors: Higher Education, Journalism, Media Research, Newspapers
Peer reviewedGrunig, James E. – Journalism Quarterly, 1974
Concludes that the style of a story is less important than the content in determining whether the reader will stop to think about it. (RB)
Descriptors: Higher Education, Journalism, Media Research, Reading Comprehension
Peer reviewedBishop, Robert L. – Journalism Quarterly, 1974
Confirms the hypothesis that persons with a high level of anxiety about their health will tend to read an article with a reassuring headline; does not sustain the hypothesis that persons with low anxiety tend to read frightening headlines more than reassuring headlines. (RB)
Descriptors: Anxiety, College Students, Headlines, Health
Peer reviewedWeaver, David H.; Mauro, John B. – Journalism Quarterly, 1978
Reports on a study that indicated that men and women generally prefer to read the same types of subject-matter content within newspapers but prefer to use different kinds of newspaper material for getting at this subject matter. (GW)
Descriptors: Age Differences, Audiences, Females, Journalism
Peer reviewedGrotta, Gerald L.; And Others – Journalism Quarterly, 1976
Descriptors: Advertising, Audiences, Journalism, Media Research
