Provides in-depth content analysis of six 1985-86 prime-time television shows which featured single professional women sharing the lead with a male partner in a working relationship. Concludes that these programs show a less stereotypical portrayal of working women than in the past and demonstrate a serious attempt to present the problems of…

Although college women were generally found to be more aware and critical of sex stereotyping than were college men, data indicated that viewers were not as sensitive to sex-role stereotypes in television commercials as advocates of feminism might hope. (KS)

Compares the content of female candidates' political spot ads with that of ads for a control group of male candidates in similar contests. Concludes that the biggest differences were in images, with females less likely to stress strength and more likely to stress compassion. (FL)

Examines how females and minorities are represented on children's Saturday morning television commercials, focusing on how often they are present, settings in which they are portrayed, and types of White-minority interactions. Finds that more women and minorities are present in advertisements than earlier studies indicated, but that White males…

Explores communication strategies and styles used in television advertising by female U.S. Senate candidates for the 1986 elections. Finds that they focused on issues and stayed away from negative advertising in their ads, tending to highlight their competency as political officials and their past accomplishments. (SR)

Concludes that gender gap is a better predictor than political attitudes of determining who will view a television program and how they will react to it. (FL)

Reports that survey respondents expressed no preference for either male or female newscasters on local television news shows, and that their interest was highest for stories about the economy and being wise consumers. (FL)

Reports results of a survey in which 200 teenaged girls indicated which television woman was like them, which one they would like to be like, which would be the best friend and the best mother, which women exhibited the most control over their situations, and which female television star most resembled the "typical American female." (GT)

Concludes that watching television is popular among youth in Saudi Arabia, with males preferring Western programs and females and non-Saudis living in the country preferring Arab programs. (FL)

Concludes that some stereotypical barriers are not perceived as impediments to careers by female anchors. (FL)

A study of the responses of 56 high school girls shows the cultivation effects of television beauty-related commercials on the girls' perceptions of the importance of sex appeal, youth, and beauty to women in four different roles. (GT)