Descriptor
| Decision Making | 2 |
| Journalism | 2 |
| Newspapers | 2 |
| Reading Interests | 2 |
| Audiences | 1 |
| Comics (Publications) | 1 |
| Editing | 1 |
| Evaluation Methods | 1 |
| Media Research | 1 |
| Models | 1 |
| News Reporting | 1 |
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Source
| Journalism Quarterly | 2 |
Publication Type
| Journal Articles | 1 |
| Reports - Evaluative | 1 |
| Reports - Research | 1 |
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Peer reviewedMeyer, Philip – Journalism Quarterly, 1978
Examines two common informal models for editorial decision making-- the referendum model and the target group model--and suggests a prioritization model that offers greater precision at the price of a modest increase in formality. (GW)
Descriptors: Audiences, Decision Making, Editing, Evaluation Methods
Peer reviewedHaskins, Jack B.; Kubas, Leonard – Journalism Quarterly, 1979
Describes the development and validation of a method for pretesting the reader interest value of comic strips and cartoons so that the "best" ones may be selected for printing from the available options. (Author/GT)
Descriptors: Comics (Publications), Decision Making, Journalism, Media Research
