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Attitudes2
Communication Research2
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Journalism Quarterly2
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Bowes, John E.1
Lin, Carolyn A.1
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Showing all 2 results Save | Export
Exploring the Role of VCR Use in the Emerging Home Entertainment Culture.
Peer reviewed Peer reviewed
Lin, Carolyn A. – Journalism Quarterly, 1993
Explores video viewing and the emerging home entertainment culture, focusing on the attitudes of the audience toward the medium and how well the medium meets audience expectations. Finds these attitudes significant in predicting types of videocassette recording use. (SR)
Descriptors: Attitudes, Audience Analysis, Communication Research, Higher Education
Stereotyping and Communication Accuracy
Peer reviewed Peer reviewed
Bowes, John E. – Journalism Quarterly, 1977
Stereotypes were found to both enhance and inhibit accuracy in citizen/government communication. (KS)
Descriptors: Attitudes, Behavioral Science Research, Communication (Thought Transfer), Communication Research