The gratifications identified by viewers of the daytime television serial "All My Children" were (in rank order): entertainment, habit, convenience, social utility, relaxation or escape from problems, escape from boredom, and reality exploration or advice. (GT)

Concludes that intelligence scores are consistently lower for adults who are heavy television viewers. (FL)

Concludes that the amount of time children and adults spend viewing television has little to do with their perceptions of violence. (FL)

Reports that viewing sitcoms and game shows can be beneficial to mental health, but viewing soap operas can be harmful. (FL)

Concludes that gender gap is a better predictor than political attitudes of determining who will view a television program and how they will react to it. (FL)

Concludes that television viewers seek and obtain more personal, entertaining, and humanistic elements from "Good Morning America" than from "Today." (FL)

When parents were sent television viewing guides listing (1) programs containing violent or otherwise antisocial behaviors, or (2) programs containing positive, prosocial behaviors, both groups of parents discouraged their children from watching some of the antisocial programs. Viewing guides sent to a third group, listing both antisocial and…

Reports results of a study of television entertainment programing that tested the relationships between exposure to medical programs and positive affect toward doctors, exposure to entertainment programs in general and acceptance of traditional sex roles, and exposure to ethnic programs and concern about racial problems in society. (GT)