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Giffard, C. Anthony – Journalism Quarterly, 1976
Among English-speaking whites, South African radio tends to be rated the highest in reliability and influence, while the English-language press is perceived as a better critic of government. (KS)
Descriptors: Attitudes, Media Research, News Media, Racial Factors

Giffard, C. A. – Journalism Quarterly, 1980
Reports results of a time-series analysis of daily newspaper circulation trends in South Africa for the years 1958 through 1977; notes that the significant finding is that newspaper circulation has barely kept pace with population growth. (GT)
Descriptors: Business Cycles, Foreign Countries, Media Research, Newspapers

Giffard, C. Anthony – Journalism Quarterly, 1980
Reports that the advent of television in South Africa has brought about some marked changes in newspaper readership patterns, for the most part accelerating trends that had begun before it started. Notes that the single most significant trend is toward an ever-increasing Black readership. (GT)
Descriptors: Adults, Advertising, Blacks, Foreign Countries