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Jeffres, Leo W.2
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Jeffres, Leo W. – Journalism Quarterly, 1984
Indicates that respondents preferred private ownership of a cable television system, but notes that the results may reflect a lack of awareness on the part of respondents about their options. (FL)
Descriptors: Administration, Attitudes, Audience Analysis, Cable Television
Peer reviewed Peer reviewed
Jeffres, Leo W. – Journalism Quarterly, 1978
Describes a study that investigated whether the introduction of cable television in a community would lead to greater interest maximization and increase the gap between low and high socioeconomic groups' viewing of news and public affairs programs. (GW)
Descriptors: Cable Television, Interests, Knowledge Level, News Reporting