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Journalism Quarterly1
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Basil, Michael D.1
Brown, William J.1
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Basil, Michael D.; Brown, William J. – Journalism Quarterly, 1994
Reports on a meta-analysis of 34 news diffusion studies to show that the general importance of a story is positively associated with the level of diffusion and likelihood of hearing the news interpersonally but not the rate of telling others. Indicates that news that is personally relevant to an individual is more likely to be discussed with…
Descriptors: Communication Research, Higher Education, Interpersonal Communication, Meta Analysis