Describes how two objectives--enhancing public relations thinking and producing an attractive showpiece of writing talent for the student--form the basis of a course in public relations at the University of Florida. (HOD)

Describes a public relations course that teaches students how to analyze a communications problem and plan and implement a program to solve that problem based on sound managerial strategy. (HOD)

Reports on journalism students' content analysis of newspapers for the communication of ideas to mass culture. (KS)

Describes a mass communications course that meets at media sites so that students can see first hand the business aspects of managing a publishing or broadcast concern. (HTH)

Briefly describes materials and rationale of a media law course specifically designed for students preparing for careers outside print and broadcast news. (CRH)

Surveys journalism and mass communication program administrators and members of the Accrediting Council on Education in Journalism and Mass Communication concerning the policy of limiting the number of journalism courses in the undergraduate degree program to 25 percent of courses taken. (HOD)

The use of the case method technique in a newswriting course stresses intensive analysis and discussions of carefully chosen "cases"--professionally written feature stories--that show what a feature is and how one should be written. (HOD)

Outlines a course experiment in which a public affairs reporting class utilized cable television facilities to produce a magazine show and thus learn the differences between working in print and an electronic medium. (CRH)

Describes a program at the University of Iowa called the Mass Communication Laboratory Sequence that offers students the opportunity to develop their abilities as professional communicators who can identify, research, and analyze problems that need communication strategies and media products for solutions. (HOD)

Outlines a copywriting course generated by a former professional that duplicates the interactions and pressures of actual on-the-job experience. (CRH)

Describes one teacher's efforts to provide training in realistic team reporting situations. (RL)

Shows teachers how to help graduating students to synthesize what they have learned and to prepare for the future. (RL)

Describes the use of computer based exercises for copy editing and tutorial dialog for lead writing instruction. (HOD)

Presents a method that has student reporters write headline suggestions on their stories before submission to avoid nonsignificant headlines. This technique was judged worthwhile by three professional copy editors. (CRH)

Describes an editing course offered at Arizona State University which attempts to address all of the skills needed on the news desks including word skills, graphic applications, edition and page design, and electronic photography. (MG)