Describes a course in mass communication that prepares media producers as media consumers. Discusses the use of simulation as a teaching strategy in such a course. (RL)

Maintains that perspectives of cultural diversity and gender are appropriate for courses in mass communication and society. Describes the academic techniques (a focus on culture and media studies) and the instructional techniques of such a course developed at Stanford University. Notes the need to deal with zero-sum perceptions of such endeavors…

Describes a mass communications course that meets at media sites so that students can see first hand the business aspects of managing a publishing or broadcast concern. (HTH)

Briefly describes materials and rationale of a media law course specifically designed for students preparing for careers outside print and broadcast news. (CRH)

Surveys journalism and mass communication program administrators and members of the Accrediting Council on Education in Journalism and Mass Communication concerning the policy of limiting the number of journalism courses in the undergraduate degree program to 25 percent of courses taken. (HOD)

Outlines a course experiment in which a public affairs reporting class utilized cable television facilities to produce a magazine show and thus learn the differences between working in print and an electronic medium. (CRH)

Describes a program at the University of Iowa called the Mass Communication Laboratory Sequence that offers students the opportunity to develop their abilities as professional communicators who can identify, research, and analyze problems that need communication strategies and media products for solutions. (HOD)

Outlines a copywriting course generated by a former professional that duplicates the interactions and pressures of actual on-the-job experience. (CRH)

Describes the use of computer based exercises for copy editing and tutorial dialog for lead writing instruction. (HOD)

Presents a method that has student reporters write headline suggestions on their stories before submission to avoid nonsignificant headlines. This technique was judged worthwhile by three professional copy editors. (CRH)