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Beyond Description: Converting Web Site Usage Statistics into Concrete Site Improvement Ideas
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Arendt, Julie; Wagner, Cassie – Journal of Web Librarianship, 2010
Web site usage statistics are a widely used tool for Web site development, but libraries are still learning how to use them successfully. This case study summarizes how Morris Library at Southern Illinois University Carbondale implemented Google Analytics on its Web site and used the reports to inform a site redesign. As the main campus library at…
Descriptors: Undergraduate Students, Graduate Students, Web Sites, Research Universities