Children's occupational interests and their perceptions of the divergent occupational successes of women and men reflect cultural gender norms. Since language is a vehicle for transporting gender cues and gender norms, we tested the premise that children's perceptions of stereotypically male jobs can be influenced by the linguistic form used to…

Compared college women's scores for criterion-related validity and sex balance on the Strong Campbell Interest Inventory and UNIACT. On both inventories, scores on Enterprising, Conventional, Artistic and Social themes were most consistent with occupational choices. Subjects choosing Investigative and Realistic occupational areas obtained…