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Peer reviewedPetty, Richard E.; Heesacker, Martin; Hughes, Jan N. – Journal of School Psychology, 1997
Reviews a contemporary theory of attitude change, the Elaboration Likelihood Model (ELM) of persuasion, and addresses its relevance to school psychology. Claims that a key postulate of ELM is that attitude change results from thoughtful (central route) or nonthoughtful (peripheral route) processes. Illustrations of ELM's utility for school…
Descriptors: Adolescents, Attitude Change, Change Agents, Children
