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Direct linkKotok, Stephen; DiMartino, Catherine; DeMatthews, David E. – Journal of School Leadership, 2021
Due to the growth of school choice across the United States as well as declining enrollment in some districts, schools are experiencing increasing competition for students. As a result, principals and school district leaders in high-choice districts are now expected to develop strategies such as branding, marketing, and community outreach to…
Descriptors: Principals, Administrators, School Districts, School Choice
