To influence children in deciding not to smoke, a program, Wisconsin Athletes Against Cancer, was designed and implemented in grades four through eight. Athletes served as role models and delivered anti-smoking messages. Athlete preparation, the presentation format, and feedback and evaluation methods are discussed. (JN)

This study examined the effect of an innovative smoking prevention program, the "Giant Texas SmokeScream," on 512 middle school students' knowledge, perceptions, and behavioral intent about smoking. The data indicated that the program had no effect on students and provided a basis for discussion of "proinnovation bias." The…

The Bienestar Health Program is a diabetes risk-factor prevention program targeting Mexican American fourth graders. Program goals are to decrease overweight and dietary fats. The program is based on social cognitive theory and uses culturally relevant material. Preliminary evaluation indicates the program significantly decreases dietary fat,…