New venture activities and diversification at farms seem to be perceived as inherently beneficial both to farmers and to rural development. However, the benefit of such efforts and the critical resources and capabilities leading to them seem not to be well understood yet. The purpose of this paper is therefore to explore critical resources and…

A new paradigm of multi-dimensional rural development has emerged which advocates a broader conception of the rurality where the rural is no longer the monopoly of the farmer. This new, broader paradigm needs to be reflected in the "methodology" of social scientific research, both generic and applied. In this paper we are primarily…