Examines some national surveys that are in the ERIC data base that provide information about the reading habits and preferences of American readers. (HOD)

Cartoons and comments suggest ways of improving reading instruction. (RB)

Discusses selected books that had an influence on the author's childhood and career. (JT)

Discusses market research indicating that eight children's and nine teen's magazines are in the top 100 magazines sold on the newsstand and by subscription. Estimates that a minimum of from 9 to 12 million magazines go into the hands of juveniles every month. (MKM)

Describes a study designed to assess students' reading maturity, involving such factors as achievement, interests, attitudes, and leisure reading habits. (MKM)

Describes a literacy campaign in Ethiopia. Presents responses of women surveyed as to their motivation for and attitudes about attending the literacy classes. (HTH)

Describes an outside reading and oral book reporting method that counts for as much as 40 percent of the entire course grade which, by being mandatory, motivates the students to read. (HOD)

Quantifies and analyzes the reading activities of members of four occupational groups within a community: professional/managerial, small business/clerical, skilled crafts workers, and unskilled workers. (AEA)

Reports on changes initiated to assist college students with less than adequate reading skills. (AEA)

Examines various written works by the Japanese to help explain reading in the Oriental way of thinking. (HOD)

Argues that the "good" reader in school, who has mastered reading skills, does not offer a natural starting point for progression to the "good" reader of adulthood who is an active and voracious reader. Stresses that reading in school needs to reflect reading attitudes and behaviors of "good" adult readers. (RS)

Tells the story of the interaction with text of a teenage reluctant reader, in an attempt to show the value of a case study methodology when exploring the reading patterns of reluctant readers. (SR)

Explores the reading activities and kinds of materials technical and managerial people encounter. (HOD)