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Direct linkNagy, Gabor; Beracs, Jozsef – Journal of Marketing for Higher Education, 2012
Research into the international competitiveness of the higher education sector has shown that the approaches which management literature has introduced into the business sphere during the last half-century are being more and more frequently applied by successful universities as well. The authors extend the theory of export market orientation to…
Descriptors: Higher Education, Foreign Countries, Competition, Business
