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Schlee, Regina Pefanis; Curren, Mary T.; Harich, Katrin R. – Journal of Marketing Education, 2009
This study examines the implications of the increased popularity of social enterprise programs and social venture competitions for the marketing curriculum. Social enterprise programs and competitions are often offered outside the school of business and target students from a variety of academic backgrounds. Although social enterprises use…
Descriptors: Social Problems, Marketing, Business Skills, Business Education