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Direct linkLee, Youngsu; Heinze, Timothy – Journal of Marketing Education, 2020
Technology usage is widespread across most fields of business. In sales, "back-end" technologies, such as customer relationship management or salesforce automation, offer a foundation for effective and efficient "front-line" interactions in the personal selling process (PSP). In many instances, "front-line" technology…
Descriptors: Salesmanship, Merchandising, Gender Differences, Influence of Technology
Boyer, Stefanie L.; Edmondson, Diane R.; Artis, Andrew B.; Fleming, David – Journal of Marketing Education, 2014
A meta-analytic review of self-directed learning (SDL) research over 30 years, five countries, and across multiple academic disciplines is used to explore its relationships with five key nomologically related constructs for effective workplace learning. The meta-analysis revealed positive relationships between SDL and internal locus of control,…
Descriptors: Independent Study, Learning Processes, Student Motivation, Marketing
Finch, David; Nadeau, John; O'Reilly, Norm – Journal of Marketing Education, 2013
Drawing on the marketing literature, as well as the views of both marketing educators and current marketers in Canada, a survey was conducted of marketing practitioners to determine their top priorities for improvement in marketing education, as well as the key challenges in need of attention. An importance-performance analysis was carried out on…
Descriptors: Business Administration Education, Merchandising, Foreign Countries, Teacher Effectiveness
Stegemann, Nicole; Sutton-Brady, Catherine – Journal of Marketing Education, 2009
Poster sessions provide a creative and stimulating alternative to traditional assessment methods in marketing. Poster sessions, as a means of assessment, have long been used in science fields. This article presents the successful implementation of poster sessions as a means of assessment in a postgraduate unit of study. Poster sessions in…
Descriptors: Foreign Countries, Business Administration Education, Visual Aids, Graduate Study
Ramocki, Stephen P. – Journal of Marketing Education, 2007
A primary purpose of marketing education is to prepare students to perform throughout their careers, and performance largely relies on transferability of knowledge. It has been demonstrated that training in metacognition, along with emphasis on transfer, does lead to increased probability that knowledge will be transferred into environments…
Descriptors: Curriculum Development, Metacognition, Merchandising, Probability
Leisen, Birgit; Tippins, Michael J.; Lilly, Bryan – Journal of Marketing Education, 2004
This article describes research aimed at aligning education offerings with practitioner views of what topics should be offered in a marketing education. Data were collected across two investigations. In Study 1, a typical profile of marketing curriculum was developed by reviewing marketing programs at AACSB-accredited schools. This typical profile…
Descriptors: Business Administration Education, Investigations, Educational Practices, Theory Practice Relationship
