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Stephen Bok; James Shum; Maria Lee – Journal of Marketing Education, 2024
Time management is essential for strong strategic business planning and marketing campaigns. Having sufficient time to complete essential planning is important, as is the punctuality of meeting deadlines. Temporal Motivation Theory (TMT) explains the relationship between deciding to perform a task and expected incentives, consequences, and the…
Descriptors: Undergraduate Students, Business Administration Education, Electronic Learning, Time Management
Dommeyer, Curt J. – Journal of Marketing Education, 2012
Professors often give members of a group project the same grade or they use peer evaluations to provide individualized grades. Unfortunately, both these methods have shortcomings. This article describes the segment manager method (SMM), a method for assigning individualized grades on the group project that does not rely on peer evaluations. A…
Descriptors: Business Administration Education, Marketing, College Students, Student Projects