Reviewing three key areas of literature in our field (college choice, state policy, and faculty) the article identifies gaps that we can fill by reembodying and repoliticizing "choice," by which is meant moving beyond the individualized and "neutral" market logic in addressing the actions of collective entities in relation to…

Viewbooks are an important medium by which institutions of higher learning entice students to matriculate. Indeed, an entire industry exists to aid institutions in the design and production of these publications and college and university admissions and public relations professionals spend a significant amount of time and money fashioning…

Recent enrollment shifts and current knowledge of the dynamics of competition in higher education are examined. Results of a study identifying several structural characteristics of competing college groups in New York State are reported and implications for future enrollment patterns there and elsewhere are discussed. (Author/MSE)

Research on college choice as it relates to students' characteristics is reviewed, and the choice process is shown to be a complex series of activities, with individuals participating in it differently. Parent education is a stronger influence than race or gender. Groups are likely to respond to different marketing strategies. (MSE)