The article describes a participatory segmentation strategy, called the Actor Diagramming and Tracing Method, that enables Extension agents to tailor education initiatives. Using a case study, the authors demonstrate the method by segmenting North Carolina family forest landowners based on resources needed for sustainable forestry management.…

Strategic planning is the deliberative, disciplined effort to produce decisions and actions that shape and guide what an organization is, what it does, and why. [State] Cooperative Extension invested considerable time and effort in conducting a statewide process to engage internal and external stakeholders and nonusers. The strategic planning…

The Tri-Learner model of Extension Collaboration offers an innovative approach to address community needs and advance research by convening faculty from academic research, statewide Extension, and community-embedded Extension. This article describes development of a new Tri-Learner Model through an early childhood resilience project, with data…

The current study fills a gap in the current literature by measuring current CES personnel and stakeholders' attitudes toward the use of Podcasts as a tool for information dissemination. By identifying perceived barriers to podcasts by CES personnel and how receptive CES stakeholders are to CES-based podcasts, this study helps to identify…

Understanding how farmers prefer to learn is critical for the development and delivery of successful extension programming. Therefore, Michigan State University Extension specialists conducted an interactive hands-on demonstration workshop (Potato University) addressing pressing issues to Michigan potato production at the Michigan Winter Potato…

Liberating Structures (LS) provide a user-friendly toolkit to shift group power dynamics and allow all stakeholders to contribute. We explored the novel use of LS in soil health extension to conduct high-engagement events with diverse stakeholders. Our goals were to promote social learning, networking, and to encourage innovation. Soil health…

Extension professionals are being asked to address complex public issues. Doing so requires cocreative approaches that engage, in a significant way, the people affected by these issues. Successful engagement, however, requires specific skills and a cocreative mind-set. Extension professionals in two states participated in learning circles to…

A data party is an engaging way to involve stakeholders in program evaluation. We explain the use of a data party for engaging 4-H program stakeholders (e.g., staff and volunteers) in data interpretation and helping them understand, embrace, and use program evaluation information to make data-driven decisions about their programs. We present two…

Videoconferencing is a low-cost, high-reward tool for engaging stakeholders in participatory design and usability testing for online Extension products. This article details how we used the videoconference program BlueJeans to facilitate the redesign of the Great Lakes Aquatic Nonindigenous Species Information System database and highlights the…

When completing a needs assessment, Extension professionals should include both objective county data and stakeholder input data. Specifically, Extension professionals should identify potential areas of need, source available objective data, source data from relevant county stakeholders, and analyze similarities and differences in objective and…

Amid waning public financial support for Extension program offerings, highly strategic and professional fund-raising practices are necessary for gaining momentum among private philanthropists and closing the fiscal gap. University of Missouri Extension conducted a precampaign survey that invited feedback from stakeholders to inform Extension…

Effectively communicating with diverse groups involved in environmental management is critical to facilitating successful projects. This five-step communication plan is designed to enable resource managers and extension professionals to successfully engage their stakeholders. This plan, which uses oyster reef management as an example, was informed…

In 2010, University of Tennessee Extension conducted a strategic planning effort focused on the subsequent 10 years. The process involved approximately 3,000 Tennesseans in online surveys, area meetings, opinion polling, and focus group sessions. This article describes the process, tools, and outcomes--which included a comprehensive strategic…

Physical separation of the Great Lakes and Mississippi River basins has been identified as the most effective method for preventing the transfer of aquatic nuisance species, particularly Asian carp, from the Mississippi River Basin to the Great Lakes. The U.S. Army Corps of Engineers selected Extension to conduct a study of a key stakeholder…

Workforce development is a growing need in rural communities. This article recognizes Cooperative Extension as a critical labor market intermediary in fostering local workforce solutions. It proposes a community-based approach with Extension at the center of a process for identifying key stakeholders, facilitating collaboration, and supporting…