Early detection, rapid response is a critical component of invasive plant management. It can be challenging, however, to detect new invaders before they become established if landowners cannot identify species of concern. In order to increase awareness, eye-catching postcards were developed in Washington State as part of a noxious weed educational campaign. Plant identification, potential impacts, and current distributions are provided in a simple format for easy information consumption. Postcards are distributed across the state at various venues, thereby increasing the general public's exposure to little known but high risk species.