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Direct linkMonaghan, Paul; Ott, Emily; Wilber, Wendy; Gouldthorpe, Jessica; Racevskis, Laila – Journal of Extension, 2013
A tool from social marketing can help Extension agents understand distinct audience segments among their constituents. Defining targeted audiences for Extension programming is a first step to influencing behavior change among the public. An online survey was conducted using an Extension email list for urban households receiving a monthly lawn and…
Descriptors: Extension Education, Conservation (Environment), Water, Audiences
Strong, Robert; Harder, Amy – Journal of Extension, 2011
Master Gardeners are very important in helping Extension deliver horticultural information to local citizens. The theoretical framework of the study reported here was based on Houle's Typology. The purpose was to develop an understanding of adult motivations to participate in the Florida Master Gardener program. The sampled population was 613…
Descriptors: Student Motivation, Educational Needs, Attribution Theory, Student Participation
