As online communication becomes more important to Extension professionals, understanding how promotional strategies affect the number of people accessing online content also becomes more important. We tracked website visits resulting from four different promotional efforts to understand relative effectiveness of these efforts. Each effort was…

Extension educators, staff, and specialists need to use surveys and other measurement instruments to assess their programming and conduct other research. Challenges in locating tests and measurement tools, however, include lack of time and lack of familiarity with techniques that can be used to find them. This article discusses library resources…