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Journal of Extension1
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Kern, K. Robert1
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Kern, K. Robert – Journal of Extension, 1979
The author states that a common factor in comparing one extension method to another is the interaction involving a subject concept and a member of the target audience. He outlines approaches that extension personnel may use to compare effectiveness of meetings, publications, mass media, etc., in reading their audience. (MF)
Descriptors: Audience Participation, Decision Making, Educational Methods, Efficiency