Presented are the results of a four-wave panel study to determine the relationship of communication to conservation behaviors. This study found that energy-related content in the mass media bears stronger relationships with the perceived importance of the energy problem than with adoption of energy conservation behavior. (Author/CW)

Examines relationships between aspects of perceptions of energy resource options and attitudes to the environment, technology, and the quality of life. Survey results suggest that preferences for a decentralized soft energy path were stated by students expressing an "ecocentric" worldview while "technocentrists" opted for a…

Reports on the results of a survey of homeowners in two Wisconsin communities which examined the relationship of media use to a set of cognitive, attitudinal, and behavioral components of energy conservation. Suggests that conservation campaigns take into account communication patterns and energy use of specific groups of consumers. (TW)

Reports on a study to compare the energy attitudes of ninth-grade students by gender and by their geographical location. Results indicated that students in Maine had more positive attitudes than those in New Brunswick, that females in both locations had more positive attitudes than males, but that, overall, all had nonpositive attitudes. (TW)

A simulation game was used in an attempt to change undergraduates' behavior and attitudes toward energy conservation. Social influence was found to be correlated significantly with experimental treatment. Participants showed an increase in favorable attitudes toward activism and political efficacy, and exhibited a greater likelihood of taking…