Describes an experiment in which 4 qualities of screen image from the same educational television program were presented to groups of school sixth-form students. Results show that picture quality is a significant influence on short-term recall. (Author/JJD)

Considers how definitions of teaching and learning have informed educational broadcasters' rationales for their work and how these are manifested in the textual strategies of specific programs. A theoretical framework for accounting for the ways educational television seeks to implicate its viewers in the learning process is then developed. (RP)

Examines the differences between researchers and practitioners in the field of educational television, assesses the value of current research to television producers, and concludes that cooperation between researcher and practitioner is necessary for effective communication with the audience. (JJD)

Outlines research into teenage viewing preferences which was undertaken prior to production of a television series for CITY-TV, Toronto. The series is designed to attract as large a teenage audience as possible, and to promote "socially responsible" attitudes. The resulting effects on instructional television programing design are…

Investigated the educational effects of a Dutch schools television series designed to teach children aged 10 through 12 that television news broadcasts give a selective and thus subjective and incomplete impression of the news. Results indicate that the series led to an increase in children's knowledge of the news selection process, but no…

This study examined the effects of pictorial changes on recall of spoken text in a television news broadcast viewed by adolescents and adults. Adult recall of spoken text was impaired by mid-sentence picture editing while adolescents' recall was enhanced so long as accompanying pictures were relevant to verbal text. (MBR)

An observational study of families watching television was conducted in six households, using a video camera. Results show that family members were absent for substantial proportions of the time the television set was in operation, and when present, for most of the time did not pay full attention. Thirteen tables depict information. (AEF)

Discusses the learning needs of handicapped children and how educational television (ETV) programs can help to fill these needs. Research in this area is used to point out some of the reasons why ETV does not reach its full potential and suggest why these problems keep recurring. (Author/LLS)

Describes a survey of U.S. public television programers which identified 11 factors perceived as important in making programing decisions; however, it was found that about 70 percent of total variance was explained by five of the factors: audience measures, personal feedback, program strategy, station resources, and intuition. The questionnaire is…

Describes Michigan State University's use of telephone interviews to assess student attitudes in television courses and reviews data from a recent survey and classroom students' grades or attitudes toward mediated instruction. Evaluation utilization by producers, faculty, and administrators to improve instructional television is noted. (Author/MBR)

Discussion of children's comprehension of television focuses on a study in the United Kingdom that examined whether a successful course of television literacy could be developed for use with students from 5 to 12 years old. Treatments of experimental and control groups are explained, and correlations to other media are examined. (29 references)…

Reviews research into children's use of television and discusses two studies, one from the United States and one from West Germany, that focus on media in families. A study currently being completed is also described that examines the effect of cable television on children's and adolescents' media use in Austria. (LRW)

Examines research methods and data related to television audiences in the United Kingdom. Topics addressed include defining the concept of an audience, time spent watching television and on other media activities, programs watched, audience composition and program scheduling, ways programing addresses audiences, audience research, audience…

Reactions of preschool children from urban and rural Quebec to several animated and other representational television characters were obtained. Visual elements consistently appealing are identified, and responses are reviewed for sex, cultural, and location differences. Application of results in the production of a televised antismoking promotion…

Study of secondary school pupils' reactions to viewing careers education materials in which people were shown in occupations traditionally associated with the opposite sex found that young adolescents viewing counter-stereotyped programs were no less stereotyped in career beliefs. Results are discussed in terms of resilience of sex role in…